Lars Andersson

Hello, I’m Lars Andersson

A Senior UX/UI and Product Designer with 15+ years of experience creating user-centered digital solutions that blend functionality with creativity. I bring a strategic, end-to-end approach to design — from research and ideation to prototyping and execution — with a focus on usability, clarity, and visual impact.

I’m passionate about merging design with emerging technologies, especially AI, to create smarter, more adaptive user experiences. By combining traditional design systems with cutting-edge tools, I lead with agility and a commitment to continuous learning in an ever-evolving digital landscape.

Whether leading design or cross-functional teams, mentoring talent, or rolling up my sleeves in Figma, my focus remains the same: to create seamless, intuitive, elegant and empowering experiences that not only meet business objectives but resonate deeply with users.

Resume

English

Spanish

Experience

AutoZone

Senior User Experience & User Interface Designer

Jun 2024 - Present

User Experience & User Interface Design for the AutoZone ecosystem, creating seamless and intuitive experiences that empower our users and elevate efficiency and satisfaction in-store. Our goal is to deliver interfaces that are not only visually appealing but also highly functional and purpose-driven. It's about ensuring a cohesive and enjoyable journey for our users throughout their interactions with our platform.

Self-employed

UX - UI Designer / Web Designer

Feb 2008 - Present

My services cover the full spectrum of digital design and development, including User Experience (UX) and User Interface (UI) design, Web Design, and Web Development. Starting from conceptualization to strategy and development, targeting specific audiences with user personas and journey mapping. Prioritizing understanding both user and client needs to create a comprehensive outline of scope that includes sitemaps, wireframing, A/B testing for optimization, defining visual style through mockups and prototypes, as well as HTML - CSS development.

Seagage Online Training Solutions

User Experience Designer - Product Designer

Feb 2021 - Apr 2024

User Experience Design, User Interface Design, and Product Design for a variety of E-Learning and Revenue Growth platforms. Dedicated to creating products that offer users meaningful and relevant experiences by carefully designing every step of the process from UX/UI planning and wireframing to visual style development, prototyping, and product integration. This approach encompasses all aspects of branding, design aesthetics, usability, and functionality to ensure our clients’ success in the digital landscape.

Virtuozzo

Account Manager LATAM

May 2018 - Mar 2020

Taking a user-centric approach, I helped our clients by swiftly detecting and effectively addressing their needs. Prioritizing relationship improvement, unlocking new revenue opportunities & developing tailored strategies for positioning in the LATAM market by focusing on building stronger relationships with customers and drive sustainable growth.

Irreverente Marketing

Creative Director

Oct 2015 - Apr 2018

Comprehensive account, team, and project management, including the development of tailored marketing and communication strategies. Specializing in user experience, user interface design, product design, ATL, BTL, digital marketing, branding initiatives, and positioning campaigns to help businesses achieve their goals effectively.

CMD Creativo

Creative Director

Jun 2013 - Sep 2015

Dedicated to shaping the creative vision for our clients and providing strategic guidance to our design and marketing team. Collaborating closely with talented professionals, I ensure that each project is infused with a visionary approach that guarantees its success.

UI UX Web Designer / Senior Graphic Designer

Sep 2010 - May 2013

Generating creative, comprehensive, and high-impact designs that prioritize user experience across a range of media platforms, designing intuitive and aesthetically pleasing experiences that effectively engage users and drive results.