Lars Andersson

Hello, I’m Lars Andersson

Lead UX & Product Designer with 15+ years of experience turning complex business and user problems into strategic, scalable digital products. I bring an end to end approach spanning product strategy, UX research, experience and interaction design, design systems, prototyping, and execution bridging customer needs, business objectives, and technical constraints from discovery through delivery.

My experience spans enterprise and consumer products, operational systems, B2B growth platforms, and AI enabled experiences, including digital solutions supporting AutoZone’s 7,800+ store network. I combine strategic thinking, strong visual design, front end knowledge, and an AI forward mindset to simplify complexity, accelerate innovation, and create intuitive experiences that deliver real user and business value.

Resume

English

Spanish

Experience

AutoZone

Senior User Experience & User Interface Designer

Jun 2024 - Present

Lead UX/UI design for AutoZone's in store digital ecosystem, shaping experiences deployed across the company's retail footprint of 7,800+ stores and reaching ~130,000 employees in the United States, Mexico and Brazil.
Partner cross functionally with product, engineering, and store operations to streamline workflows and deliver interfaces that are visually appealing, highly functional, and purpose driven for the store staff.
Design across a broader operational ecosystem, including store systems, warehouse management, and applications used by field and mobile teams, ensuring connected experiences across different operational environments.
Establish cohesive visual guidelines and scalable interface patterns to ensure seamless interactions and brand consistency at enterprise scale.
Own the end to end design process across the product lifecycle, from discovery, research, and problem definition through information architecture, interaction design, prototyping and design system contributions to create a cohesive, efficient store experience.

Seagage Online Training Solutions

User Experience Designer - Product Designer

Feb 2021 - Apr 2024

Spearheaded end to end product design across multiple B2B SaaS E-Learning platforms engineered for Private Equity portfolio acquisitions to accelerate revenue growth and maximize valuation.
Architected smart workflows to guide users through complex strategy execution of AI guided playbooks, sales engines, and marketing resource hubs.
Governed the multi platform design system and product architecture from discovery to execution, driving consistency, faster dev handoffs, and scalable UI deployment.
Synthesized research and user data into actionable product roadmaps, balancing usability, business objectives, and monetization strategy.

Virtuozzo

Account Manager LATAM

May 2018 - Mar 2020

Leveraged user centered data strategy to resolve complex enterprise experience challenges and unlock expansion revenue across LATAM.
Acted as a strategic bridge between technical engineering teams and C suite stakeholders, managing cross functional account growth initiatives.

Irreverente Marketing

Creative Director

Oct 2015 - Apr 2018

Led cross functional design and product teams in executing strategic UX, and digital positioning solutions aligned with client growth metrics.
Directed complete product design life cycles from concept to launch, overseeing budget, account strategy, and team management.